Revert "d/rules: use new dh option names"

Revert "d/rules: use new dh option names"

Ubuntu 16.04 does not ship a debhelper version new enough to
support the new option, which breaks the CI.
Temporarily revert until we can switch the CI image to 18.04.

This reverts commit c7873313a7fe60ac1bc229df2617153cca4318d7.

Change-Id: Id29ec8c454094952eaa49b5af071b819e5393b66
Signed-off-by: Luca Boccassi <luca.boccassi@gmail.com>
(cherry picked from commit b0215431e14505a59e78c436d8fa014378402912)
Signed-off-by: Luca Boccassi <luca.boccassi@gmail.com>